The creative process for branding Tag Sportswear, a comprehensive destination for branded promotional items, focused on versatility and customization. With a wide range of products available for logo customization, the emphasis was on providing a one-stop shop experience. The website design, incorporating CMYK colors to reference printers' colors, conveys a nod to the printing process and highlights the diverse options for logo personalization. The use of CMYK adds a professional and print-centric touch to the brand, underlining Tag Sportswear as a reliable and efficient choice for businesses seeking a variety of customized promotional items.